Banana toffee-chip mini muffins
Friday, March 12th, 2010
A few years back, The Orange County Register had one of the most horrendous advertising bloopers I’ve seen to date. There was this campaign called “Take Back the Morning,” which in itself was genius because it encouraged people to carve out some quiet morning time to read the newspaper. I can get behind that.
But then the message was paired with a whole broadsheet page dedicated to the words “GO AWAY” printed larger than any headline that’s ever run in the paper’s recent history. The idea was that a newspaper reader would be sitting in a chair with an open paper shielding him/her from view, with the back of the newspaper facing the rest of the world and telling it to “GO AWAY.” But instead of the morning distractions going away, I heard of a few cases where offended subscribers did instead.
The idea was quickly whisked away and replaced by better and more successful ads. The “Take Back the Morning” message faded with it, but it shouldn’t have — I really think the advertisers had something there. Why don’t we take back our mornings from the rituals of rushing to work on time? Waking up a tad earlier on weekdays wouldn’t hurt, I think, especially if you filled your newfound time with some baking. Because then, not only would you be taking back your morning, but you’d also have something to take to work with you to remind you of the time you stole from the snooze button. (more…)







Now, I had heard that macadamia nuts were hard to crack, but people say the same things about walnuts and almonds. I paid no heed.




